Freetown, Sierra Leone – 1 June 2017 – Sierra Leone Opportunities for Business Action (SOBA), a UK Aid funded private sector development programme to facilitate economic growth in Sierra Leone, has officially launched the Freetown Farmers Market; the new premier destination to buy the freshest vegetable produce directly from farmers across Sierra Leone.

The Freetown Farmers Market successfully kicked off in April at the Radisson Blu Mammy Yoko Hotel, Beach Bar Field, 17 Lumley Beach Road, Freetown and will take place every third Saturday of the month from 10 am to 5 pm. The next Freetown Farmers Market is taking place Saturday the 17th of June.

The market seeks to encourage local farmers to sell their high-quality vegetables directly to consumers. Creating this direct link will help expose poor farmers to new markets for their produce and ultimately generate a viable and consistent source of income.

“In addition to connecting local farmers with consumers, the Freetown Farmers Market is an opportunity to address the significant shortage, high prices and erratic supply of fresh produce in Freetown,” said Hinga James, SOBA Intervention Analyst.  “There is a disconnect in the value chain when retail and commercial companies find it difficult to source fresh local produce.”

The official tagline for the Farmers Market, “We Grow Together”, represents two concepts: the idea of farmers and consumers growing together in terms of knowledge and understanding of each other, and the idea of farmers growing the fruits and vegetables together.

For more information and updates about the Freetown Farmers Market visit the official Facebook page here: https://www.facebook.com/freetownfarmersmarket/

About SOBA

Sierra Leone Opportunities for Business Action (SOBA) is a UK Aid funded private sector development programme that uses a market systems approach to facilitate pro-poor economic growth in Sierra Leone. The programme collaborates with private sector businesses in three primary areas: (1) sustainable energy, (2) agriculture, (3) professional services and entrepreneurship markets, to trial and to scale innovative and inclusive business practices that reduce poverty and improve economic opportunities for poor women and men.

Implemented by Adam Smith International and funded by the UK Government, the programme collaborates with the private sector and investors to introduce pro-poor market innovations that result in significant and sustained economic growth for all. SOBA also works with the Government of Sierra Leone’s Ministry of Trade and Industry (MTI), Ministry of Agriculture, Forestry and Food Security (MAFFS) and the Ministry of Energy (MoE).