Food Processing

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SOBA is working to strengthen the local rice market, bolstering rice production, processing and sales to outcompete imported options that are not necessarily cheaper and can be poorer in quality. To do this, SOBA partnered with Lion Mountains, a rice processing company, to trial innovative packaging and marketing tactics. The result has been increased access and demand for quality, affordable, locally produced rice and a new, growing market for Sierra Leone rice farmers and traders.

The following case study showcases how a leading rice processing company in Sierra Leone successfully unlocked a new market for local rice through innovative and effective packaging and targeted marketing.

Click here to download the case study:  FINAL-Case-Study-1.pdf

Results
Consistent supply of high quality and affordable processed foods

  • Bennimix supplying 5% of baby food requirement in country
  • Packaged local rice sold across the country
  • Local traders and shops stocking locally processed foods.

Market linkages, availability of raw-material input

  • 2 ABCs in Koinadugu, with 15 sub contracted/represented FBOs, supplied 32.5 metric tons of pigeon peas and sorghum collectively to Bennimix.
  • 2 ABCs in Kono, with 6 subcontracted/reprConsistent supply of high quality and affordable processed foods
    • Bennimix supplying 5% of baby food requirement in country
    • Packaged local rice sold across the country

    esented FBOs, supplied 20 metric tons of pigeon peas and sorghum collectively to Bennimix.

  • Bennimix is now keeping in close touch with over 20 smallholder farmers’ supplier groups and maintaining an effective bidirectional feedback, mainly on stock requirement, quality, standards and supply schedules.
  • Bennimix maintains an effective data management system for the totality (100%) of its raw material procurement, tracking and monitoring of supply quality

Improved marketing, distribution and sales

  • SOBA and Lion Mountains are trialled 20,000 small scale rice packaging tailored to the preferred unit of rice purchase (cups) by low income families, with marketing and messaging specifically targeting that segment of the market.
  • Bennimix supplied over 50 metric tons of baby food to moderate acute malnutrition programs in SL – SNAP, MOH, etc.

SOBA partners with local private businesses to increase investment in food processing in Sierra Leone

  • Bennimix Food Company (baby cereal)
  • Lion Mountain (rice processing and marketing)
  • Salone Capital (biscuits and snacks processing)
  • ETON Foods (cosmetics and food)
  • Lebano Plast (chocolates)
  • Aromatic Coffee (coffee processing)
  • B & B Enterprises (palm-kernel oil)
  • Secureskysl (snacks)
  • Mountain Lion

Adequate supply of raw-material inputs for processed foods 

  • 50,000 local smallholder farmers have access to markets for their produce
  • 15,000 smallholder farmers increase their income by 10%

Strategy

Business Modelling Building investment-ready businesses requires effective business models that enable profitable operations on a sustainable basis with a clear potential to scale-up over time.
•Efficient Cost management and economical production levels.
•Product appropriateness – new product development based on customer feedback tailored to specific customer needs.
•Effective operations, business and financial management.
•Competitive local products relative to imported substitutes: price, quality, service
Production Efficiency •Facilitate improved in production capacity – knowledge, machine/equipment, factory layout,
•Support in developing effective production chain and planning
•Facilitate improvement in efficiency of production support functions and logistics – energy, transportation, waste management, etc.
Supply Chain Management •Facilitate linkage and supply relationship building  between food processing businesses and raw material input suppliers
•Facilitate linkage and supply relationship building  between raw material input farmers and ag-input services providers
•Introduce adaptable supply chain management and linkage strategies and tactics – buyer led workshops, forward contracts, performance incentives, group-selling, group-buying, etc.
Marketing and Distribution •Develop affordable and sustainable packaging solutions
•Facilitate capacity building in conducting market appraisals, consume profiling and understanding of market dynamics
•Effective product marketing: Awareness raising, unique selling points, changing perspectives on local products
•Facilitate development of marketing content, promotion and distribution strategies with players across the sector value chain.