Food Processing

Leecon Poultry Enterprise, one of the largest poultry farms in Sierra Leone, has launched their new website. Click on the picture to learn more.

 

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    Strategy

    Business Modelling Building investment-ready businesses requires effective business models that enable profitable operations on a sustainable basis with a clear potential to scale-up over time.

    •Efficient Cost management and economical production levels.

    •Product appropriateness – new product development based on customer feedback tailored to specific customer needs.

    •Effective operations, business and financial management.

    •Competitive local products relative to imported substitutes: price, quality, service

    Production Efficiency •Facilitate improved in production capacity – knowledge, machine/equipment, factory layout,

    •Support in developing effective production chain and planning

    •Facilitate improvement in efficiency of production support functions and logistics – energy, transportation, waste management, etc.

    Supply Chain Management •Facilitate linkage and supply relationship building  between food processing businesses and raw material input suppliers

    •Facilitate linkage and supply relationship building  between raw material input farmers and ag-input services providers

    •Introduce adaptable supply chain management and linkage strategies and tactics – buyer led workshops, forward contracts, performance incentives, group-selling, group-buying, etc.

    Marketing and Distribution •Develop affordable and sustainable packaging solutions

    •Facilitate capacity building in conducting market appraisals, consume profiling and understanding of market dynamics

    •Effective product marketing: Awareness raising, unique selling points, changing perspectives on local products

    •Facilitate development of marketing content, promotion and distribution strategies with players across the sector value chain.

    Results

    Consistent supply of high quality and affordable processed foods

    • Bennimix supplying 5% of baby food requirement in country
    • Packaged local rice sold across the country
    • Local traders and shops stocking locally processed foods.

    Market linkages, availability of raw-material input

    • 2 ABCs in Koinadugu, with 15 sub contracted/represented FBOs, supplied 32.5 metric tons of pigeon peas and sorghum collectively to Bennimix.
    • 2 ABCs in Kono, with 6 subcontracted/reprConsistent supply of high quality and affordable processed foods
      • Bennimix supplying 5% of baby food requirement in country
      • Packaged local rice sold across the country

      esented FBOs, supplied 20 metric tons of pigeon peas and sorghum collectively to Bennimix.

    • Bennimix is now keeping in close touch with over 20 smallholder farmers’ supplier groups and maintaining an effective bidirectional feedback, mainly on stock requirement, quality, standards and supply schedules.
    • Bennimix maintains an effective data management system for the totality (100%) of its raw material procurement, tracking and monitoring of supply quality

    Improved marketing, distribution and sales

    • SOBA and Lion Mountains are trialled 20,000 small scale rice packaging tailored to the preferred unit of rice purchase (cups) by low income families, with marketing and messaging specifically targeting that segment of the market.
    • Bennimix supplied over 50 metric tons of baby food to moderate acute malnutrition programs in SL – SNAP, MOH, etc.

    SOBA partners with local private businesses to increase investment in food processing in Sierra Leone

    • Bennimix Food Company (baby cereal)
    • Lion Mountain (rice processing and marketing)
    • Salone Capital (biscuits and snacks processing)
    • ETON Foods (cosmetics and food)
    • Lebano Plast (chocolates)
    • Aromatic Coffee (coffee processing)
    • B & B Enterprises (palm-kernel oil)
    • Secureskysl (snacks)
    • Mountain Lion

    Adequate supply of raw-material inputs for processed foods 

    • 50,000 local smallholder farmers have access to markets for their produce
    • 15,000 smallholder farmers increase their income by 10%